Corporate Communication
Course Name:
Corporate Communication (MBA716)
Programme:
MBA
Semester:
First
Category:
Foundation Courses
Credits (L-T-P):
(3-0-0) 3
Content:
Importance of Communication, Nature of Communication, Communication Process and Flow; Communication Channels and their Use; Communication Climate; Communication, Culture and Work; Verbal and Non-Verbal Communication, Interpersonal Communication, Interview Skills – Principles, Planning and Conducting Interviews; Group Dynamics; Presentations, Persuasive Presentations; Keys to Functional Writing, Business Correspondence, E-Communication.
References:
1. Ronald B. Adler and Jeanne Marquardt Elmhorst, Communicating at Work: Principles and Practices for Business and the Professions, McGraw-Hill, 2008
Department:
School of Management
