Entrepreneurship
Course Name:
Entrepreneurship (SM350M)
Programme:
Semester:
Category:
Credits (L-T-P):
Content:
Nature and importance of entrepreneurship, entrepreneurial decision-making process, role of entrepreneurship in economic development, National knowledge commission report, entrepreneurship- characteristics, motivation, role models and support systems, entrepreneurial entry into international business, MSME’s in India, intrapreneurship, entrepreneurial process - identifying and evaluating opportunities, developing a business plan, assessment of resources, project appraisal and feasibility plan, creating and starting venture- legal requirements, marketing strategies, financial plans and human resources management, managing growth, concept of family business, conceptual models of family business, challenges facing entrepreneurs-individuals,family, groups, society, provisions for nursing sick units.