Business Objectives and Business Decisions - Nature and scope of managerial economics, Economic theories, Firms Objectives, Profit maximization, Entrepreneurship, Manager Role, Managerial decisions. Demand Analysis, Forecasting and Market Structure - Demand determinants, types of demand, Demand function, Demand Elasticity’s, Demand forecasting -methods, market structure, type of competitions, price and output decisions under perfect and imperfect competition. Monopoly, Monopolistic, Oligopoly competitions, safeguarding competition and anti-trust lanes. Production, Pricing and Profit Management - Production theory, Determinants of price, Pricing structure, Price discrimination, Pricing of joint products, Pricing methods, statutory price fixation in India, Price discounts and differentials, Nature of profit, profit policy, measurement, planning and forecasting. Decision Techniques and Capital Budgeting - Optimization, Resource allocation, Evaluation alternatives, formulation of linear programming problem, marketing decision concepts, Introduction to capital budgeting, Types and evaluation of investment decisions. Data of Macroeconomics - National income, Aggregate demand and expenditure, saving and Investment, Trade cycle and control, International trade, Balance of payments and Foreign exchange. Money System - Market for money, Interest rates, the capital market - banks, stock exchange, multiplier and accelerator. Case Studies.