Marketing Management
Course Name:
Marketing Management (SM 902)
Programme:
Ph.D
Credits (L-T-P):
4
Content:
Marketing concept. Marketing management process. Marketing environment. Organizational market and buyer behaviour. Marketing Information System and research. Market segmentation, targeting and positioning. Planning
marketing tactics. Product, price distribution and promotion decisions, E-Commerce, Ethnic Marketing, E Marketing, Issues related to IPR, Case studies.
References:
1. P. Kotler: Marketing Management, Prentice, Hall of India, 1984.
2. D.J. Dalrymple and L.J. Parsons, Marketing Management, John Wiley, 1982.
3. R.W. Haas: Industrial Marketing Management, Petrocelli / Charter,1974.
Department:
Humanities, Social Sciences and Management
