Strategic Analysis
Course Name:
Strategic Analysis (MBA723)
Programme:
MBA
Semester:
Second
Category:
Functional Courses
Credits (L-T-P):
(3-0-0) 3
Content:
Strategy in context- strategic thinking-case study in achieving profitable growth- core differentiation strategies- vision mission and values- strategic map model. Competitive edge- defining investment priorities- competitive position- environmental changes. Presenting the change plans pulling everything together into a plan- leading people through change.
References:
1. Arthur A Thomson and A J Stickland, Strategic Management, Tata McGraw Hill
2. John A. Pearce and Richard B. Robinson, Strategic Management - Strategy Formulation and Implementation - , AITBS Publishers and Distributors.
3. Charles W. L. Hill and Gareth R. Jones, Strategic Management Theory, Integrated Approach, All India Publishers & Distributors.
Department:
School of Management
