Strategic Management

Course Name: 

Strategic Management (SM 908)

Programme: 

Ph.D

Credits (L-T-P): 

4

Content: 

Introduction to Business Strategy; Industry and Firm Analysis - Industry, Organization, Stakeholders, Market Environment Analysis; Formulation of Business Policy and Strategy; Evaluation and Choice of Business Policy;
Strategy Alternatives and Selection; Competitive Dynamics - Game Theory; Corporate and Global Strategy; Strategy Implementation. Case Analysis -The cases are about real world business situations, which provide an opportunity to apply the concepts, discussed in class as well as further develop ability to think about business strategy.

References: 

1. Hitt, Michael A., R. Duane Ireland, and Robert E. Hoskisson, Strategic Management: Competitiveness and Globalization, Cincinnati, Ohio, South- Western College Publishing, 2002.
2. George A. Steiner, John R. Miner and Edmund R. Gray Management Policy and Strategy, Maxwell MacMillan Intl. 1989.

Department: 

Humanities, Social Sciences and Management
 

Contact us

Prof. Ritanjali Majhi
Head, School of Humanities, Social Sciences and Management,
National Institute of Technology Karnataka
Post: Srinivasanagar, Surathkal, Mangalore - 575025
Karnataka, India.
Hot line: +91-0824-2474000 (Extn. 4047)

Email: hodsom@nitk.edu.in 
          

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