Supply chain – objectives – importance – decision phases – process view – competitive and supply chain strategies – achieving strategic fit – supply chain drivers – factors influencing distribution – distribution networks in practice – network design in the supply chain –supplier scoring and assessment– procurement process-sourcing planning and analysis– CRM – internal supply chain management – supplier relationship management – Bullwhip effect – obstacle to coordination – building partnerships and trust – collaborative planning, forecasting and replenishment - logistics interfaces with other areas – approaches to analyzing logistics systems. – channels of distribution, cases in supply chain management.