E-Business
Course Name:
E-Business (MBA8G7)
Programme:
Category:
Credits (L-T-P):
Content:
Introduction to e-commerce – business models in e-commerce – environment – economic and social impact of e-business. Structure and organization of e-business – internet architecture – web technology – structure, sub systems, communications. Salient features of web programming – multimedia production, file conversions – principles of animation – concepts of java, applets and CGI scripts. Building interactivity – component technologies and writing interfaces. Servers, server sw, security aspects of server, tools for preparing web pages. Internet marketing – advertising – attracting traffic to the site – CRM – mobile commerce – cyber laws. marketing an e-business, search engines and directories, consumer communication, news groups & forums, exchanging links, web rings, e-business back end systems, business record maintenance, back up procedures and disaster recovery plans - e-business security/payment services - knowledge management - ERP, e-business backbone - e-business strategy into action, challenges, and e-transition